How does the Website appeal to it's target audience?
The website for the movie Central Intelligence has been set up in away that will be eye catching for it's target audience. On the website it has Photo's of the main characters, the trailer and the story of the movie. The website includes an exclusive Movie trailer and a lot of animation photo's from the movie which catch phrases, as well as the different posters for the movie. On the website there's a strict colour scheme used which are: Yellow, Black and White. The colours contrast with each other, making the words stand out and be more eye-catching to the audience. I feel like the website definitely matches the genre of the film, everything on it is quite fast paced which is to do with action. There's short animation photo's from the movie which add humour to it. By these different elements being put on the website it already gives the audience a taste of what the film will be about without giving away too much of the storyline. This will allow the target audience to be captivated, making them want to pay to watch the movie when it comes out.
For this movie the use of social media being used as a marketing technique was very important. They used sites such as Twitter, YouTube, Facebook and Instagram to promote the movie. Fans expressed their views and interests about the trailer of the film. And Dwayne Johnson and Kevin Hart personally promoted the movie themselves via social media which made their fans feel more connected. They marketed the film by posting behind-the-scenes footage, clips/scenes from the film and doing a Twitter Q&A for fans as well as doing Interviews which posted up on YouTube for everyone to watch. The two actors used the annual NRL (National Rugby League) match to promote their new movie across social media. This helped them gain more views as they had a huge platform to market their film.
Reviews of Central Intelligence:
1. "This movie is HILARIOUS! The Rock and Kevin Hart are fantastic together and have some of the funniest jokes I've heard all year. Watching them both on screen is the best part of this movie and it was extremely funny."
For this movie the use of social media being used as a marketing technique was very important. They used sites such as Twitter, YouTube, Facebook and Instagram to promote the movie. Fans expressed their views and interests about the trailer of the film. And Dwayne Johnson and Kevin Hart personally promoted the movie themselves via social media which made their fans feel more connected. They marketed the film by posting behind-the-scenes footage, clips/scenes from the film and doing a Twitter Q&A for fans as well as doing Interviews which posted up on YouTube for everyone to watch. The two actors used the annual NRL (National Rugby League) match to promote their new movie across social media. This helped them gain more views as they had a huge platform to market their film.
Reviews of Central Intelligence:
1. "This movie is HILARIOUS! The Rock and Kevin Hart are fantastic together and have some of the funniest jokes I've heard all year. Watching them both on screen is the best part of this movie and it was extremely funny."
2. "Their acting styles – Hart’s jittery, syncopated, rapid-fire delivery versus Johnson’s laid-back physicality – are so starkly contrasting that it’s almost like watching two musicians simultaneously playing completely different pieces. And yet in this goofy comedy the casting harmonises perfectly, and a decent but patchy screenplay becomes one of the funnier films of the summer."
TO DO LIST:
1) THE 4 SPECIFIC AREAS OF GENRE - NEEDS TO BE SHARED
2) DO THE FILM PROMO TREATMENT
Scene Order:
3)The first scene is of the nursery rhyme in the background. Showing the clips of the mum having a mis-carriage. then at the end of the song it will show the girls sing sing the nursery rhyme. when they say "it all falls down" they look at the camera. which then switches to a scene that scares the audience e.g. the mother screaming. then a BLACK OUT!
4) the adoption scene
5) kitchen scene
6)bedroom scene
7) table scene
8) dream scene/bathroom scene
9)The priest scene of the couple talking to the priest asking for help.
10) LAST SCENE - ???? The priest in the house trying to get rid of the evil spirits from the twin girls.
FILM PROMO TREATMENT
Group Members: Delilah, Sophie, Kimberly and Princess
Chosen Genre: Supernatural Horror
Title of Film: Mummy DearestOutline of Ideas:
- Scary scene of the mother and the twins
- Scene of the mother in a bed having a miscarriage of her twin girls - being very emotional, overwhelmed and disappointed.
- Kitchen scene of the mother washing up dishes and looking out of the kitchen window to see the twin girls playing in her back ground, looks away and looks back again and they have disappeared.
- Adopting scene - When the couple go to an Orphanage to see if they can adopt a child. Woman notices the girls playing. She's interested in the girls and asks the head of the orphanage about them only to find out that there are no records of them.
- Table scene - The mother setting the table for dinner. She puts out a plate for herself, her husband and 2 extra for the girls. Her husband comes home confused to see the 2 extra plates. She explains it's for the 2 girls. Husband gets upset as he doesn't understand what's going on and leaves to go take a shower
- Bathroom scene -
- Dream scene - the mother has a dream about the twins, wakes up to find them by her bedside and screams
- Priest scene - the couple calls a priest to help them get rid of the evil spirits.
- Nursery Rhyme playing in the back ground
- The mothers keeps rejecting the girls - that's how they become evil. They call her mummy, she tries to ignores them and continue to live her normal life but the girls wont allow her too.
What type of Characters will be in the film?
- A mother
- Husband
- twin girls or sisters
- Orphanage member
- Priest
What conventions of the genre will be included in your trailer?
- Family
- Jumpscares
- Darkness
Where will your trailer be set?
Our trailer will be set in different places around London.
Different places around a house e.g. a kitchen, bathroom, bedroom and dining room
A church
A park
Costumes Research: for each character
Orphans – 2 Sisters
The Orphans are 2 abandon sisters that live in an Orphanage
which was set on fire a long time ago. The Orphanage was re-built soon after though
their souls still wonder around the place.
We want our Orphans to have burned marks and scares on
different parts of their body in certain scenes to show that they are turning
evil – making them look more gruesome.
I researched ways to make quick and easy burns to use on our
Orphans and found:
The products needed are:
v A packet
of Gelatine
v Mascara
v Red
lipstick
v An
eyeshadow colour pallet
v Ice lolly
sticks
v Water
This will be good as the products used to make this burn can
be found in any Supermarket e.g. Asda, Tesco, Wilkinsons etc.
Or If we
want more detailed, horrifying, gruesome wounds then this website would be good
to use in order to create them.
For the
Scares on their body I found a great video that shows how to create quick and
easy scares using equipment that again can be found in Supermarkets or Drug
stores e.g. Boots and Superdrug.
The Rigid
Collodion Scarring Liquid can be found on Amazon for £3.44 or Ebay for £5.99
Costumes:
An
orphanage is a residential institution devoted to the care of orphans –
children whose biological parents are deceased or otherwise unable or unwilling
to care for them.
We want
our Orphans to wear long, old fashion gowns/dresses in the colour white which
will symbolise them being innocent, pure and sweet. Also, to have their hair in
2 braids with white bows in their hair – This will contrast with their
personalities when they turn evil. We want their clothing to look quite dirty
to show they have been worn out. – Having loose thread and tears in them once
they turn evil.
Priest:
For our
Supernatural Horror Trailer we have decided to add a Priest as in Horror films
it is known to have some type of holy spiritual person such as a Priest.
We want
our Priest to wear a typical, religious gown and to have a Rosary and a small Bible
in his hands at all times
Priest Costumes can be found on Ebay for £10.99
Mother/Father:
For
these characters, we want them to wear normal, contemporary clothing that will
be worn by a couple in their early 30’s. For example, the mother would wear
jeans and a blouse top and comfortable shoes and the father would wear Jeans, a
shirt and smart
shoes. We want them to wear clothing that is still in style and that will suit
their personalities.
Film Poster Inspiration
The Film Posters I have chosen all have in common a silhouettes theme and I think that this theme will represent my Supernatural genre best.
Sketch for my Film Poster
For my Film Poster I took inspiration from the Looper film poster. I want the title of my film to be placed at the top of the poster so that it can be one of the first things that my audience notices, this means I will have to make it eye catching. Using a bright colour and bold font to make it stand out. I want to use a head short but in a silhouette form of the 2 girls (Only the outline of their heads) facing in the opposite direction, with the mother inside the silhouette. I want the mother to be in a postion that shows that she is upset about something, which will make the audience question what exactly could the film be about. This will attract my target audience, making them want to view the film.
Creation of Production Logo
Above, is a practice attempt of my group and I creating our Production Logo. We used Photoshop to construct our logo together. Our Production Logo is made up of each members first name initials and stands for "SKream ProDuctions." We decided to position the letters in the shape of a camera and have an outline around it to make the camera shape more clear.
Above are story boards of our Into and scenes 1-3. Drawn are images of what each scene will look like and beneath we have explained the different cinematography and mise en scene that we will included in these scenes for our film trailer.
Planning of my Film Poster
This is a tester of me learning how to construct the image for my front cover. I used Photoshop to create this. I wanted to be able to create a silhouette effect and add an imagine in the background.
Location Video/ Vlog
Research
The adverts for Black Swan were created by the British design studio LaBoca and are influenced by Polish and Czech posters of the 60s and 70s, as well as ballet advertisements of the early 20th century.
The stylised, circular body of the swan functions as a keyhole peeking into a theatre, where the dancer performs in front of a starry backdrop, the stage or lake under her feet casually suggested by incomplete horizontal lines.
Olly Moss is one of the biggest names in modern movie poster design. He is an English graphic artist, best known for his reimagining of movie posters. His work is regularly featured in Empire.
His posters vary in artistic style but his eye for detail and originality remains consistent in all his work.
This poster for 1981 cult horror film The Evil Dead is a fine example of his talent and is reminiscent of the work of Saul Bass.
Film Poster
This is the process of me creating my film poster for my film trailer. I wanted to create a silhouette effect and used Photoshop to help me do so.
Film poster creation
These are screenshots of me creating drafts for my Film poster.
Draft of Film Poster
This is the first draft of my Film Poster. 
Drafts for Magazine Front Cover
This is a draft for Magazine front cover. I included all the conventions of a film magazine such as the name of magazine "Reel Spotlight", using sell lines that are movie related, the name of model on my cover etc. By conforming to these conventions I was able to make my front cover more recognisable as a realistic Magazine front cover.
Drafts for Magazine
DRAFTS:
This is the process of me constructing my film magazine, trying out different layouts and seeing which worked best.
Final Magazine front cover
This is my Final Magazine front cover. I decided that I wanted my magazine to be based on my actor. I had drawn ideas from man different magazines that I researched such as 'Studio', 'Film' & 'Empire'. I took inspiration from all these magazines and created my own, using the different conventions that each used in order to make my magazine look more realistic.
Drafts for Film Poster
Final Film Poster
This is the final product of my Film Poster. I decided to add a background layer to my image of the 2 little girls, using an image of an old abandon orphanage house. This made my poster conform more to my chosen genre. I changed the layout slightly from my previous drafts to something that I felt was a bit more appealing for my audience and made certain things more noticeable than others by using different fonts/size and colours to catch my audiences eye.
Plan
PLAN FOR HALF TERMSunday 12th - St. Dunstan (2-5pm)
What we need:
1) Camera
2) Tripod
3) Dolly
4) Costume for the girls
5) Make Up
These are some screenshots from our WhatsApp group chat, where we discussed what we was going to film on the day, where we wanted to meet up and the actors we needed for this scene.
Lev Kuleshov - Kuleshov effect
This is the final product of my Film Poster. I decided to add a background layer to my image of the 2 little girls, using an image of an old abandon orphanage house. This made my poster conform more to my chosen genre. I changed the layout slightly from my previous drafts to something that I felt was a bit more appealing for my audience and made certain things more noticeable than others by using different fonts/size and colours to catch my audiences eye.
Lev Kuleshov, a Soviet filmmaker, was among the first to dissect the effects of juxtaposition. The Kuleshov effect is a film editing (montage) effect, that he demonstrated in the 1910s and 1920s. It is a mental phenomenon by which viewers take more meaning from the interaction of two sequential shots than from a single shot in isolation.
In the 20th century, cinema was a new art form, consisting of many techniques that hadn’t been fully developed. The elements of editing were among them. Filmmakers knew that you could cut and connect the film strip. However people of this time period didn’t comprehend the artistic purposes of doing so.
Through his experiments and research, Kuleshov discovered that depending on how shots are assembled the audience will attach a specific meaning or emotion to it.
In his experiment, Kuleshov cut the shot of an actor with shots of three different subjects:
A girl in a coffin, a hot plate of soup, and a pretty woman lying in a couch. The footage of the actor was the same expressionless gaze. Yet the audience raved his performance, saying first he looked sad, then hungry, then lustful.
In a 1964 interview for the show Telescope, Alfred Hitchcock called this technique “pure cinematics – the assembly of film. Sir Hitchcock says that if a close-up shot of a man smiling is cut with a shot of a woman playing with a baby, the man is portrayed as 'kindly' and 'sympathetic' and if the same shot of the smiling man is cut with a girl in a bikini, the man is portrayed as 'dirty.'
These examples illustrate the power of editors as storytellers. The data gathered with the Kuleshove Experiment were heavily used by Russian filmmakers. This soon became an ordinary effect that affected how filmmakers shoot and edit their movies.
A girl in a coffin, a hot plate of soup, and a pretty woman lying in a couch. The footage of the actor was the same expressionless gaze. Yet the audience raved his performance, saying first he looked sad, then hungry, then lustful.
In a 1964 interview for the show Telescope, Alfred Hitchcock called this technique “pure cinematics – the assembly of film. Sir Hitchcock says that if a close-up shot of a man smiling is cut with a shot of a woman playing with a baby, the man is portrayed as 'kindly' and 'sympathetic' and if the same shot of the smiling man is cut with a girl in a bikini, the man is portrayed as 'dirty.'
These examples illustrate the power of editors as storytellers. The data gathered with the Kuleshove Experiment were heavily used by Russian filmmakers. This soon became an ordinary effect that affected how filmmakers shoot and edit their movies.
https://www.youtube.com/watch?v=_gGl3LJ7vHc
These are images of different Magazine front Covers from a variety of genres. I have taken elements from each of these and added them to my own magazine cover. I have decided that I want my magazine to be based on the actor from my trailer rather than being linked to my genre.
These 3 front covers were the main magazines I used for inspiration when creating my own Magazine cover.
Reaction Video - To Trailer
This is a short reaction video of our unfinished Trailer. We wanted to make sure that the sound we used was effective and that it matched the action taking place in our trailer.
Vlogs of different Filming Days
Music and sound effects used
Cinematic low running bass (epic movie effet.mp3)
https://www.youtube.com/watch?v=ljV66SeMW6k
This piece of music was sued as a backing track/underscore in the trailer. It was effective as it matched the action taking place. The music started of at a steady pace which matched the scenes that were being shown, then as the music progressed the scenes were more fast paced and in sync with the music. This too helped to build up the tension.
Creepy Child Laughing__| FX).mp3
https://www.youtube.com/watch?v=dMvux5QkxOA
This sound effect of children laughing was used at the beginning of our trailer in the scene with the 2 little girls. This is the first time the audience is introduced to the little girls. It also helped to set the mood and made them seem innocent, making the audience think about what could happen next as it was quite unearthly like.
Ring Around the Rosie (lyr_ace.mp3
https://www.youtube.com/watch?v=kVpPlWlHMrA
We used this piece of music towards the beginning part of our trailer, which create quite a sinister feel to the trailer. It was effective as it linked to the little girls, they are seen as innocent at the beginning but with the remix of this nursery rhyme symbolised that their was something "off putting" about the girls.
Heart Beat Sound Effect
This sound effect was used at the ending of our trailer to build up the tension and create a climax for the ending scare of the trailer. It helped to keep the audience on their toes.
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