Genre Research: Institutional Context

FILM PROMO TREATMENT

FILM PROMO TREATMENT

Group Members: Delilah, Sophie, Kimberly and Princess

Chosen Genre: Supernatural Horror

Title of Film: Mummy Dearest

Outline of Ideas:

1. Scary scene of the mother and the twins
2. Scene of the mother in a bed having a miscarriage of her twin girls - being very emotional, overwhelmed and disappointed.
3. Kitchen scene of the mother washing up dishes and looking out of the kitchen window to see the twin girls playing in her back ground, looks away and looks back again and they have disappeared.
4. Adopting scene - When the couple go to an Orphanage to see if they can adopt a child. Woman notices the girls playing. She's interested in the girls and asks the head of the orphanage about them only to find out that there are no records of them.
5. Table scene - The mother setting the table for dinner. She puts out a plate for herself, her husband and 2 extra for the girls. Her husband comes home confused to see the 2 extra plates. She explains it's for the 2 girls. Husband gets upset as he doesn't understand what's going on and leaves to go take a shower
6. Bathroom scene -
7. Dream scene - the mother has a dream about the twins, wakes up to find them by her bedside and screams
8. Priest scene - the couple calls a priest to help them get rid of the evil spirits.
9. Nursery Rhyme playing in the back ground
10. The mothers keeps rejecting the girls - that's how they become evil. They call her mummy, she tries to ignores them and continue to live her normal life but the girls wont allow her too.

What type of Characters will be in the film?

• A mother
• Husband
• twin girls or sisters
• Orphanage member
• Priest

What conventions of the genre will be included in your trailer?

1. Family
2. Jumpscares
3. Darkness

Where will your trailer be set?

Our trailer will be set in different places around London.

Different places around a house e.g. a kitchen, bathroom, bedroom and dining room

A church

A park

PLANNING - to do list

1)  THE 4 SPECIFIC AREAS OF GENRE - NEEDS TO BE SHARED
2) DO THE FILM PROMO TREATMENT
Scene Order:
3)The first scene is of the nursery rhyme in the background. Showing the clips of the mum having a mis-carriage. then at the end of the song it will show the girls sing sing the nursery rhyme. when they say "it all falls down" they look at the camera. which then switches to a scene that scares the audience e.g. the mother screaming. then a BLACK OUT!
4) the adoption scene
5) kitchen scene
6)bedroom scene
7) table scene
8) dream scene/bathroom scene
9)The priest scene of the couple talking to the priest asking for help.
10) LAST SCENE - ????  The priest in the house trying to get rid of the evil spirits from the twin girls.

Film Poster Analysis 2

Film Poster Analysis

Iconography of Super Natural Horror Films

Supernatural Horror Moodboard

CAST ROLES

                                   MEET THE CAST 

                                      ROLES WITHIN SKREAM PRODUCTIONS

Director:   Sohpie

The directors role is the person that organises meetings to plan for shoots with the cast/actors, and insures that we keep on track with the trailer. keeps the trailer focused on the genre with music and editing. Sophie is very reliable in helping construct our trailer together which is an important trait as a director.

Producer:   Delilah

The role of the producer consists of being organised and has good time management skills. Also being determined to ensure that all work is done on time and in the correct order. Noting down any ideas of the trailer and checking that all plans are correct. I also have the role of being the Vlogger, who captures all the behind the scenes footage of our trailer process. I also plan and coordinate various aspects of our trailer such as selecting scripts, directing and probing our actors. 

Editor:     Princess

The editor places a vital role in constructing our trailer together and making it professional. She has the amazing ability to organise the clips together, with transitions and after shots which will make it look visually appealing and look natural that will fit with our genre conventions. She will also be in charge of the Music production, inserting specific sounds and music that will suit our genre.

Director of Photography:   Kimberly

Visualises the trailer from an artistic perspective. Works with all the cast in capturing the right moments that will insure our plot runs smoothly. She is also in charge of Mise-en-scene and iconography to help emphasise the genre. She suggests good locations for the cast to film and organises costumes and props needed. She was also in charge of any After Effects that needed to be included into our trailer such as effects and the Intertitles.

Case Study of an offical movie website

http://centralintelligence-uk.tumblr.com/#_=_

How does the Website appeal to it's target audience?
The website for the movie Central Intelligence has been set up in away that will be eye catching for it's target audience. On the website it has Photo's of the main characters, the trailer and the story of the movie.  The website includes an exclusive Movie trailer and a lot of animation photo's from the movie which catch phrases, as well as the different posters for the movie. On the website there's a strict colour scheme used which are: Yellow, Black and White. The colours contrast with each other, making the words stand out and be more eye-catching to the audience. I feel like the website definitely matches the genre of the film, everything on it is quite fast paced which is to do with action. There's short animation photo's from the movie which add humour to it. By these different elements being put on the website it already gives the audience a taste of what the film will be about without giving away too much of the storyline. This will allow the target audience to be captivated, making them want to pay to watch the movie when it comes out. 

For this movie the use of social media being used as a marketing technique was very important. They used sites such as Twitter, YouTube, Facebook and Instagram to promote the movie. Fans expressed their views and interests about the trailer of the film. And Dwayne Johnson and Kevin Hart personally promoted the movie themselves via social media which made their fans feel more connected. They marketed the film by posting behind-the-scenes footage, clips/scenes from the film and doing a Twitter Q&A for fans as well as doing Interviews which posted up on YouTube for everyone to watch.  The two actors used the annual NRL (National Rugby League) match to promote their new movie across social media. This helped them gain more views as they had a huge platform to market their film.

Reviews of Central Intelligence:

1. "This movie is HILARIOUS! The Rock and Kevin Hart are fantastic together and have some of the funniest jokes I've heard all year. Watching them both on screen is the best part of this movie and it was extremely funny."

2. "Their acting styles – Hart’s jittery, syncopated, rapid-fire delivery versus Johnson’s laid-back physicality – are so starkly contrasting that it’s almost like watching two musicians simultaneously playing completely different pieces. And yet in this goofy comedy the casting harmonises perfectly, and a decent but patchy screenplay becomes one of the funnier films of the summer."

Welcome to my Blog

Hiiii & Welcome to my Blog.

My name is Delilah Shaw. On here i will show you the journey of me constructing and creating my final products of my Film Trailer, Film Poster & Magazine Front Cover. You will be able to see the step by step process of my products coming together. This will consist of my research and planning, research I have conducted about my genre/audience research and analysis of both film posters and trailers.

Analysis of Suicide Sqaud Film Trailer

Suicide squad trailer from DelilahMS